book not just contain knowledge but endless inspiration…

installation art by books… lots of them!

Film Star by John Latham, part of a special exhibition at the Tate Britain in 2005-2006. Photo copied from http://mentalfloss.com/

Film Star by John Latham, part of a special exhibition at the Tate Britain in 2005-2006. Photo copied from http://mentalfloss.com/

Sunburst of Books, this wall-mounted sculpture is by Colombian artist Federico Uribe. Photo copied from http://mentalfloss.com/

Sunburst of Books, this wall-mounted sculpture is by Colombian artist Federico Uribe. Photo copied from http://mentalfloss.com/

more pieces can be found in mentalfloss.com article:  http://mentalfloss.com/article/53465/13-sculptures-made-out-books

they remind me of the Mirrormask (UK movie in 2005) and Google and the World Brain.  There is a huge library with flying books in Mirrormask can never be forgotten.

self-written book in Mirrormask, it is before Harry Potter!!!

self-written book in Mirrormask, it is before Harry Potter!!!

flying books, like pigeons, in the Mirrormask...

flying books, like pigeons, in the Mirrormask…

Live a miniature life…

Artist Tanaka Tatsuya created the everyday sets with everyday objects with miniatures… for your everyday in the calendar!!!!

The project started in April 2011, he created the full daily calendar since. May 2015 is available in the website now, check out the rest of the days, it is very interesting.. here are some I picked on my birthday and today, I like the Piano on May 29, 2014!

May 29, 2011 (Sunday)

May 29, 2011 (Sunday)

Steam locomotive - Feb 16, 2012 (thu)

Steam locomotive – Feb 16, 2012 (thu)

Surfing - May 29, 2012 (tue)

Surfing – May 29, 2012 (tue)

Figure Skating - Feb 16, 2013 (sat)

Figure Skating – Feb 16, 2013 (sat)

Field - May 29, 2013 (wed)

Field – May 29, 2013 (wed)

Attack on Titan - Feb 16, 2014 (sun)

Attack on Titan – Feb 16, 2014 (sun)

Piano - May 29, 2014 (thu)

Piano – May 29, 2014 (thu)

Let's Go Home - Feb 16, 2015 (mon)

Let’s Go Home – Feb 16, 2015 (mon)

Hot Spring - May 29, 2015 (fri)

Hot Spring – May 29, 2015 (fri)

Happy Friday!

If you are interested you can visit: www.miniature-calendar.com or follow them in Miniature Calendar FB and Tanaka Tatsuya Instagram.

Pizza + movie… Pizza Hut Block Buster Box

fun project, again, from Ogilvy & Mather HK for Pizza Hut – Block Buster Box!

What’s that? A pizza box transform into a projector for your cell phone movie steaming.  It is very simple, a tailor made taller pizza box with a round hole, with a plastic stand + a projection glass.  put the glass set into the round hole, scan the QR code outside the box with your cell phone and set it on the plastic stand, place them in the center of the box, then play the pre-set movie of the company.  Of cause, later (maybe) you can play other videos or movies, but why not appreciate a little of the interesting production by the agency first?!

I think movie and pizza is the perfect match, it is not trying to be practical like the McDonald’s BagTray or KFC’s Type Tray, it is pure fun.

I like it!

Though, it is still a concept, God knows when Pizza Hut will adapt it… fingers cross!

https://player.vimeo.com/video/128447033” href=”http://” target=”_blank”>video of Pizza Hut Block Buster Box by Ogilvy & Mather HK

photo copied from UNWire.com

photo copied from UNWire.com

Be a human Kangaroo… with your cat! Mewgaroo Hoodie by Unihabitat

endless hugs... photo copied from Rocket News 24

endless hugs… photo copied from Rocket News 24

Saw the posts in Design You Trust’s FB Page, there is a Japanese design hoodie by Unihabitat, named Mewgaroo Hoodie, for pet lovers to carry their little love with them 24/7… especially for the cat who wishes to stick with their human servants but not willing to walk.

The design like cat mixed kangaroo, a big 2 layers kangaroo pocket at the front with cat ears (only for female, sorry dude!) and cat paws on the hands…

Mewgaroo Hoodie... photo copied from Rocket News 24

Mewgaroo Hoodie… photo copied from Rocket News 24

Wearing this for a walk with your lazy Garfield under the Autumn sunset by the river must be nice!

Mewgaroo Hoodie... photo copied from Rocket News 24

Mewgaroo Hoodie… photo copied from Rocket News 24

More to read:

Sweatshirts that gives your pet a special cuddle pouch is half cat, half kangaroo, all adorable by Casey Baseel in Rocket News 24 on May 20, 2015

Human x Dog x Cat by BRINKE at Cuteoverload.com on May 20, 2015

Mewgaroo Hoodie by Unihabitat

Available in:

Amazon Japan, Rakuten (樂天), Yahoo Japan

Finger Licking Good… New KFC Tray Typer in Germany!

Honestly, I want one after I watched their Youtube Video!

The fired chicken chain launched a new campaign in Germany on May 19, 2015, after they have launched the cute little fired chicken-liked keyboard-USB-mouse set in Japan.  It is a smart approach, not new, but smart… consider everyone is basically smart device inseparable these days.  The bendable Bluetooth linked keyboard has been appeared since a little after the tablet getting common. It’s getting thinner and cheaper, people may not bother to buy one as it is one more thing to bring along, somehow opposite to the idea of using touch screen device.  But still people tend to use an actual keyboard, a physical one, when they have to type a lot of things in a short period of time.  I know I am. Having one in the bag maybe a good idea, having one for free is even better!

KFC Tray Typer

KFC Tray Typer (click the photo to watch the video in Youtube)

I like this idea compared to the Bag Tray of McDonald’s appeared last month. It is more practical and thoughtful.  Also, you can take it with you and reuse after the meal.

Though may need to clean it up after your sticky fingerprints all over it.  Is that cleanable?!

It is sick, isn’t it? Nowadays, we cannot enjoy our meal for 20 mins without using our phone… “hey, I am in KFC, typing with my sticky fingers… ”

Related article:

The Keyboard is Part of the Company’s Advertising Campaign in Germany by Adriana Tipton at Technewstoday.com, May 19, 2015

Cleanup HK by DNA?!

Recently, there is a cleaning HK campaign – the Face of Litter – by using the DNA extracted from the litterbugs on the street, especially surrounded the litter bins.  With these “human leftovers”, the commercial agency works with Parabon Nanolabs to recreate the faces of the owners. Then put their face (only face, because it is impossible to know exactly what their hair style is and ages solely by the DNA…) in the bus stop billboard or MTR stations.  Try to remind people that you will be identified if you drop a cigarette bug or stick your chewing gum under the seat.

The Face of Litter Poster, HK, by Ogilvy & Mather HK for Hong Kong Cleanup, 2015

The Face of Litter Poster, HK, by Ogilvy & Mather HK for Hong Kong Cleanup, 2015

It is interesting, but not new, artist Heather Dewey-Hagborg has a series of projects with this concept.  Stranger Face (2012-2013) is the very likely inspiration of the Face of Litter.  Click the links to see more about her projects, especially her project in 2014 called “Invisible” and “DNA Spoofing” in 2013.  Highly recommended to spend sometime to study them because they remind me exactly how easy ones can be identified or being stolen unknowingly.

Stranger Visions - Sample 2 DNA Face Sculpture by  Heather Dewey-Hagborg, copied from deweyhagborg.com

Stranger Visions – Sample 2 DNA Face Sculpture by Heather Dewey-Hagborg, copied from deweyhagborg.com

DNA Spoofing by Heather Dewey-Hagborg, photo copied from deweyhagborg.com

DNA Spoofing by Heather Dewey-Hagborg, photo copied from deweyhagborg.com

Anyway, I like a clean HK, no doubt. But do I like to hang a magshot everywhere to scare the people? My answer is NO!

I think this DNA usage is for identifying serious criminal or missing person and they are not used as an advertisement. So as long as we are not treating the litter droppers as serious criminals, publicize this ads just to raise concerns is too much. Because the limitation of the technology, the face is not accurate. It is very likely to produce a face which could be included people with the same physical features.  The noise of misunderstanding, misleading and finger pointing will end up cover the message itself.

On the other hand, there is a privacy issue.  Though it is not 100% accurate, but still very close to people with similar faces, what if those people sue the advertiser?  I am sure that the agency does not have and unable to have those “donors” to sign off their DNA and their face for the ads.  Even though the DNA are extracted from random sample from litter, i.e. they have given up their DNA.  It doesn’t mean the original owners are willing to give out their faces.  Being publicize and named as “Litterbug”, rightfully or wrongly, will raise the rage.

image of Litterbug - Clean HK Poster in 1970s, by HKG

image of Litterbug – Clean HK Poster in 1970s, by HKG

Luckily, (or sorry for the agency) there is not much noise of this ads.  But still it’s too much!

Related Article:

Hong Kong Litterbugs Shamed in Billboard Portraits Made Using DNA from Trash by Mark Sharp, SCMP – Lifestyle, May 20, 2015